Cōsmo
Cōsmo
Mona Sans was chosen for Foods of Europe because it reflects the way the business operates: clear, disciplined and quietly confident. Its contemporary structure and high legibility support data-heavy communication, from logistics documentation to sales materials, without feeling cold or overly technical. You can get Mona Sans for Free on Google Fonts.
Leading in typography refers to the vertical space between lines of text, measured from baseline to baseline. Proper leading ensures that lines are comfortably spaced, neither too tight, which can make text feel cramped and hard to read, nor too loose, which can disrupt the reader’s flow. Leading establishes hierarchy, improves legibility and visual harmony, and creates a more inviting reading experience.
Leading for title
When used for headings, Manrope benefits from tighter leading to enhance its bold, structured appearance and create a strong visual impact. Since headings are typically shorter and designed to grab attention, reduced vertical spacing between lines helps maintain a compact, cohesive look. For optimal clarity and aesthetic harmony, we recommend setting Manrope’s leading at approximately 95–105% of the font size when used in multi-line headings, adjusting as needed based on layout and scale.
Overly loose leading creates a lack of cohesion, making the text feel disjointed.
Tighter leading unifies the lines, making them feel like a cohesive element.
Leading for secondary typeface
When used for body text, Schibsted Grotesk requires generous leading to ensure comfortable readability, especially in information-dense layouts. It's clean, open letterforms perform best with slightly increased vertical spacing, allowing each line of text to breathe. For optimal legibility, we recommend setting the leading at approximately 130–140% of the font size.
Excessively loose leading disrupts visual continuity, resulting in a fragmented reading experience, whereas overly tight leading causes lines to feel cramped, hindering readability and making the text harder to scan.
Appropriate leading improves readability, strengthens user experience, and reflects the clarity and professionalism of Asia Circles’ brand communication.
Typographic hierarchy is the intentional arrangement of text elements to guide the reader’s eye and convey the relative importance of information. By varying font size, weight, color, spacing, and style, hierarchy establishes a clear visual structure that enables quick scanning and easy comprehension. Use the different weights and sizes of headings and body text to create a strong, functional hierarchy.